Web Star Services

 Digital Solutions For Modern Business

 

 

We develop & manage websites – including eCommerce. Register your interest (Contact form below) where we can determine the most effective build, details and management of your site into the future. Building the foundations of your on-line presence is the crucial step.

We focus on Content Management System developments, as this allows for the widest possible versatility. We provide a comprehensive website analysis service where we present a video assessment of your present site, offering development, SEO & performance enhancement suggestions. Whether you are seeking a totally new website, or a relaunch of your present one – we can help you.

Are you seeking a capable digital service provider who understands what you are trying to achieve?

Are you tired of being talked at, blinded by science, offered features you do not understand?

Do you simply want to have an effective website built that actually works?

Are you willing to allow your developer to get on with the job & deliver your results in a timely fashion?

Do you just want to get on with what you do best, and have the technical side dealt with by someone you can trust?

Let’s talk…

 

 

 

Social Media has been described as being ‘The current state of the Internet’ by online pundits – billions of people representing multiple market areas are present daily on interactive platforms, this represents a promotional opportunity of unprecedented scale.

Of course knowing how to leverage and deploy the advertising tools available, using video & landing pages to direct traffic, is a big part of this opportunity. We work with the major social media platforms on behalf of clients. Establishing rapport with people, building your crafted sales process – the opportunity of social media is multi-faceted.

Video is probably the most powerful media type for online, we provide comprehensive services for producing presentations for your business. We are experts with targeting video to precise geographic locations, and making sure the right people actually get to see your videos.

YouTube & Google are critically linked, and we work with both to help you leverage the best outcomes from digital promotions. Targeting specific on-line groups vastly eclipses any concept of ‘going viral’, what is the point of receiving 10,000 ‘views’ if none of these is relevant to you, far better to gain 500 truly interested people seeing your video who then take action?

Video SEO refers to achieving this type of outcome – in effect finely tuning the position & relevance of the video on search engines, offering geographic placement of promotional video down to street level.

 

Website Builds

A Functioning ‘Mobile Optimized’ Website 

The ‘digital headquarters’ of your business should be working 24/7 to build interest, provide information, enable your visitors to easily engage with your business.

We have moved on a long way from the early ideas of website design, back in the early 2000’s graphic artists tended to call the shots, but now concepts of ‘UX’ or user experience, and the arrival of sophisticated content management approaches have completely changed the online environment.

Your website should solve the problem of presenting your business to a targeted group or community – after 20 years of development the nature of websites have evolved to the point where they have become digital hubs, not simply ‘electronic bill-boards’.

Why ‘Mobile Optimized’? The enormous uptake* of mobile device usage has shifted the emphasis on search and browsing towards mobile traffic. To gain the maximum benefit on your digital efforts it makes excellent sense to ensure mobile visitors can use your business website.

Running a website is now a sophisticated management task, and we are here to deliver the solutions for you.

Search Engine Optimization

SEO refers to a set of technical and publication standards, to an approach of building digital ‘property’ such as Websites, Video & Articles, ensuring the digital publication performs strongly in ‘keyword’ related search, and perhaps even more significantly, gains Syndication across multiple digital channels.

This should result in your website, video or article gaining exposure and visibility, because the people who are most interested in your content actually get to see it.

We provide ‘SEO’ services, but more crucially we build all of our projects with good SEO practices in-mind. The nature of SEO has changed dramatically over the past 5 years – now SEO is more like a set of publication standards, rather than being a reaction to search algorithms.

All aspects of digital publication influences just how well the project performs online. It is no longer a simple case of gaining page 1 status on keyword searches, but building broad distribution.

SEO can be considered as a form of ‘public relations’, the means by which your business gains targeted visibility. In essence it is the ‘fine tuning’ of digital publication, the means by which that content is positioned on the digital environment.

We know that by presenting good quality, diverse content, and through participating on social media, setting up good citations, building good quality links through relevant relationships with other websites and focusing on the essential elements for on-page optimizations, we can pretty well guarantee that our sites/videos/articles will do well – they will gain relevant positioning & be visible to the correct audience.

The issue of local as opposed to national & international reach is critical for optimizing. 

 

Paid Traffic Solutions

The ‘organic’ traffic gained from effective ‘SEO’ can be a long term project, it is never instant; it takes time to build ranking and syndication. This is often not fully appreciated.

Many businesses also look to ‘pay per click’ and paid advertising platforms, Google Adwords, Social Media site advertising for example to gain relevant traffic quickly.

Contact us to discuss paid traffic solutions.

Some Of Our Website Projects For Clients

As an indication of the range of sites we develop for different clients, this portfolio could give you some ideas for your own site.The style and type of site is not limited to these examples, which are presented as being some typical projects.

We look after each requirement for publishing your site, domain name, hosting, building, managing, SEO, content and advice. The quality and range of our services are what distinguishes us from the run-of-the-mill service providers.

*According to multiple statistic sources global mobile usage is pegged to reach 4.77 billion in 2017 

Web Star Services - Site Build Customers

We present some of our previous website projects

New Western Real Estate
Real Estate - digital marketing client
SoftBall eCommerce
eCommerce is a massive growth area online - we develop your site with modern shopping cart technologies, all features enabling UX driven simplicity

Social Media

Facebook has become the default platform for older social media users

What Is The Business Side Of Social Media?

Gary Vaynerchuk is known for his concise, accurate assessments of current trends and technologies, Gary says that ‘Social media is the slang expression for ‘the current state of the Internet’.

So what does that mean really? We think it means that the vast bulk of people out there in ‘Internet land’ regard social media platforms as being their default locations, and as such we can reach a considerable range of markets on them.

This equates to billions of people* all being present on these sites (Facebook, YouTube, Instagram, Snapchat, Reddit and so on), using the platforms, interacting, participating and gaining information about what is ‘going on’ (a vast range of topics), discussing and evaluating businesses as a natural part of this, recommending your business or services to the people they encounter…or not.

We think that there is a lot of confusion and uncertainty regarding just how to go about presenting yourself, and gaining the maximum benefit from your business social media accounts – there is an awful lot of ‘generic’ information which can add to the confusion, prescriptions on how to approach interacting and using social media as an extended customer relationship medium. 

Essentially it is the ‘interactive’ dimension of social media, the real time two-way aspect that clearly separates it from all previous mass media. This might seem obvious, but many businesses are experiencing difficulty making their social media efforts work.

It is obvious that some businesses also gain an enormous benefit and have built unprecedented  success also.

We offer the means for you to begin seeing genuine results from your social media efforts, we can help you with:

  • Building rapport naturally, moving away from ‘blasting sales messages’ which so many businesses seem to get stuck on
  • Customer relationship strategies, using social media to actively build your brand without seeming pushy or obvious.
  • Setting up powerful promotional campaigns, taking advantage of the powerful tools for targeting specific demographics, interest based groups
  • Starting with low budget test runs, building to substantial campaign investment
  • Setting up crafted ‘funnels’ to direct social media traffic to your presentations and sales processes

The approach to using social media will depend on your objectives, accordingly which social media platform is going to offer you the best outcomes will be the first step in building your social media program. We tend to work with:

Facebook

YouTube

Instagram

Twitter

Pinterest

There are specific benefits to using particular social media accounts, according to which segments of your market you wish to reach. Being flexible, and using the right kinds of content, you can potentially build a powerful marketing presence, without seeming to. In essence we have two different dimensions to using social media:

  1. The interactive potential for relationship building, customer support, real time opportunities, research & surveys, evaluations of response.
  2. The promotional opportunities derived from the advertising platforms built into specific social media sites, uniquely powerful & specific

We need to clearly separate these two dimensions, and build our social media marketing from them. We offer practical management of both aspects of using social media, we will need to derive your objectives and create the most effective program. Contact us directly to commence.

 

*  Social Media Global Statistics & Advertising Figures

 

Contact

Want To Talk?

You can use this contact form, additionally you can call me direct on: 

0449 061 345

OR Email me: gorman.mi@gmail.com

If you want a modern, mobile responsive business website built to perform from the beginning, optimized & designed with ‘UX’ sensibility – eCommerce is also available.

If you want to implement powerful Social Media campaigns, using the enormous leverage of platform advertising, uniquely targeting your ideal demographic & geographic groups

If you wish to explore the benefits of moving to the Cloud we offer management & development services on the fabulous Amazon AWS global platform

If you are interested in Video, having promotional videos produced for you and then placed before your ideal audiences

If you wish to ‘Optimize’ your existing digital presence, build more traffic, maximize your digital distribution and ‘be seen’ with the best SEO services in the business.


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