The Digital Space Continues To Disrupt The Business World
That word ‘Disrupt’ is appearing more and more, industries that have been flourishing for decades find themselves being shunted aside, and new platforms and businesses are appearing. Uber has been a significant one recently with the Taxi industry, Airbnb is another which is changing how people can directly hire out their property to an international community of customers. Food, travel, finance, health, retail all aspects of business has been impacted by the ‘online revolution’. Recent statistics place 3.5+ billion as being internet enabled, with a further 2 billion expected online by 2017.* That is pretty much the entire world.
It’s A Digital World
A significant aspect of the world being ‘online’ is that business owners now need to re-think how they let people know they exist.
In every home a smartphone and computer has replaced a phone book and paper directories & newspapers. Your business no longer gains customers in significant enough quantities from these media – agreed?
Television is now digital, this means that for many of us we access the programs we like via ‘catch up’ services, or we record them ahead of time and then fast forward through the ads! Streaming services that are advertising free such as Netflix & others have been massively subscribed to.
The once flourishing television advertising industry is now reaching far fewer – it seems obvious that many ‘traditional’ conduits of promotion are now much less effective. Even local leaflet drops are not as effective!
People’s focus of attention has shifted, the ways people seek out the services and products they want and need has changed forever.
These points may seem ‘obvious’, but there are thousands of businesses which experience difficulty gaining business locally – attracting the right people to do business with them. Many business owners get ZERO results from their Facebook pages, I speak with them all the time, I know this!
Reaching People Effectively
All of this means that new opportunities have arisen, new ways of reaching people and attracting them to do business with you. It is this area that we can help you with:
- Social Media
- Business Website Analysis
- Optimizing For Local Search
- Content Creation & Syndication
- Advertising Campaign Management
- Video Promotions And Search Result Placement
- Moving your infrastructure and/or web site to a high speed cloud service such as AWS
- High Quality Press Release – 500 word publication, syndicated on well-known news sites & affiliates (extremely powerful links)
There are multiple ways we can improve the outcomes for your business, and help you to integrate your business with the increasingly digital world, and the digital economy.