SEO And ‘Content’ Appear to Be Constants
At this time of year, each year I always have a look around at the major publications, and on-line commentators for discussions around ‘Trends’ in marketing. There are always lots of those familiar numbered recommendations, ten reasons for doing things, 5 major features of whatever; this year Forbes did not disappoint with:
The Top 10 Trends Driving Marketing In 2017
This satisfies the trend of providing numbered lists! Anyway, this one had a significant point which I think stands out from the rest of them:
Better video content…and more of it. Yes, content is still king, but the kind of content that rules the web is changing. Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing, but video will be the rage moving forward. Considering the success of games like Pokémon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.
Video is extremely powerful, it is a content type that we promote and recommend to our clients; most significantly you can take video and get it syndicated and targeted more quickly than websites, or text. In fact we can point a video to any geographical location, right down to a street, and this video will appear for specific search & browsing contexts.
Going ‘viral’ is not even relevant, this is a persistent myth among many people on-line. The power of syndicating and geographically locating a video transcends any consideration of virality because it is not raw numbers you seeking, it is precision & targeted intent.
A person interested being treated for back pain, for example would be looking online and then see your video appear for your Chiropractor or therapeutic clinic, possibly a short video suggesting how to ‘manage back pain at home’, nicely produced and clearly displaying your contact information, and fully optimized to appear for the patient’s location – powerful indeed! What television or radio commercial could achieve this for the investment?
Substitute ‘Financial Services’, or ‘Psychology’, or ‘Electrician’ – and you can see the possibilities.
So yes, Video is going to be a content type which will be leveraged and employed for many uses going forward in 2017, it has been developing strongly on digital channels for many years, in these impatient, short attention-span times.
If you are interested in having information and promotional video produced, we can help you, both with the technical production and the positioning of this video product for syndication and targeting. Extremely powerful and valuable.
Simply contact me directly from this form, or give me a call on: 0449 061 345