A Functioning ‘Mobile Optimized’ Website
The ‘digital headquarters’ of your business should be working 24/7 to build interest, provide information, enable your visitors to easily engage with your business.
We have moved on a long way from the early ideas of website design, back in the early 2000’s ‘graphic artists’ tended to call the shots, but now concepts of ‘UX’ or user experience, and the arrival of sophisticated content management approaches, and of course ‘mobile apps‘ have completely changed the online environment.
Your website should solve the problem of presenting your business to a targeted group or community – after 20 years of development the nature of websites have evolved to the point where they have become digital hubs, not simply ‘electronic bill-boards’.
Mobile Traffic Has Exploded
Why ‘Mobile Optimized‘? The enormous uptake* of mobile device usage has shifted the emphasis on search and browsing towards mobile traffic.
To gain the maximum benefit on your digital efforts it makes excellent sense to ensure mobile visitors can use your business website.
Apps can make a massive difference, a nicely set out mobile experience of your business site – Apps for mobile.
Running a website, or mobile app is now a sophisticated management task, we are here to deliver the solutions for serious business owners who are often time poor & require specialized attention to their specific needs digitally.
Search Engine Optimization
SEO refers to a set of technical and publication standards, to an approach of building Websites, Video & Articles, ensuring the digital publication performs strongly in ‘keyword’ related search, and perhaps even more significantly, gains Syndication across multiple digital channels. This translates into the practical result of your website being highly visible, to the right people.
3 Months Should See Results Emerging
This should result in your website, video or article gaining exposure and visibility, because the people who are most interested in your content actually get to see it.
The nature of SEO has changed dramatically over the past 5 years and more so over the past 18 months – now SEO is more like a set of publication standards, rather than being a reaction to search algorithms; much of the SEO wisdom from earlier times is now redundant, but many providers have not kept pace.
There is a lot of argument about SEO, and many people claim expertise – results are always the measure of services, if you are not gaining any improvements within 3 months we always suggest moving to a different provider. Talk is cheap, results speak!
Public Relations For The Digital Environment
SEO can be considered as a form of ‘public relations’, the means by which your business gains targeted visibility. In essence it is the ‘fine tuning’ of digital publication, the means by which that content is positioned on the digital environment.
The issue of local as opposed to national & international reach is critical for optimizing.
Paid Traffic Solutions
The ‘organic’ traffic gained from effective ‘SEO’ can be a long term project, it is never instant; it takes time to build ranking and syndication. This is often not fully appreciated.
Many businesses also look to ‘pay per click’ and paid advertising platforms, Google Adwords, Social Media site advertising for example to gain relevant traffic quickly. Facebook is in fact the most powerful, economically valuable medium currently in use.
Contact us to discuss paid traffic solutions.
Some Of Our Website Projects For Clients
As an indication of the range of sites we develop for different clients, this portfolio could give you some ideas for your own site.
The style and type of site is not limited to these examples, these examples are a small sampling.
We look after each requirement for publishing your site,
- Domain Name Registration
- Hosting – Fast, Secure
- Management – Comprehensive
- Content & Writing Services
The quality and range of our services are what distinguishes us from the run-of-the-mill service providers. We are exclusive & different.
*According to multiple statistic sources global mobile usage is pegged to reach 4.77 billion in 2017
Web Star Services - Site Build Customers
We present some of our previous website projects